Feed smarter, manage for value.

MEQ
LIVE

MEQ Live brings carcase prediction into the feedlot. With on-animal measurement of key traits like marbling and ribeye area, MEQ Live helps you sort smarter, optimize feeding programs, and identify value earlier in the chain.

MEQ Live is a proprietary ultrasound data capture and AI prediction tool utilizing carcase data that allows feedlot and supply chain operators to understand meat quality and yield traits hundreds of days before slaughter.

Using live animal data inputs and predictive modelling, it supports earlier, more profitable decisions.

This product is built for

  • Feedlot Managers

    Who want to optimise time on feed and improve feeding decisions with confidence.

  • Supply Chain and Brand Owners

    Who need consistent, objective data to plan sales and meet specifications.

  • Producers

    Aligned with branded programs that want early insight into carcase performance while animals are still on feed.

Key Benefits

See what’s coming.

Predict carcase traits in advance to avoid over or under-finishing.

Route by value.

Sort by predicted value so animals align with the right market or specification.

Time the turnoff.

Improve feed efficiency with data-backed decisions on exit timing.

Plan with foresight.

Deliver sales predictability for forward contracts, giving feedlots and brand partners confidence to lock in profitability.

Send insight back upstream.

Add traceability and visibility upstream by closing the feedback loop from processor to producer.

How it works.

  • The MEQ Live device is located in the race before the crush, operating as part of the existing induction process.

  • Using proprietary ultrasound technology, it captures biometric data from cattle while they move through the race.

  • The real-time MEQ Live model returns predicted traits, including marbling, and ribeye area.

  • Feedlot teams use these insights to optimise feeding programs, plan exit timing, and align animals with market specifications.

  • Results can be shared with processors and brand partners, supporting forward contracts, sales predictability, and profitability.

MEQ devices are offered on a simple subscription model.

Your Subscription Covers

Ongoing maintenance and support, training for plant and operations teams, hardware and software upgrades included as standard and unlimited data capture across devices.

✓ Annual Subscription Fee
All-inclusive for unlimited data capture.

✓ Hardware Installation
One-off setup costs.

✓ No Hidden Extras
Just a predictable, all-in price designed to scale with your business.

Learn more

“With MEQ Live, we can actually see marbling potential before processing. We’re no longer guessing; we’re realising the full potential of our cattle.”

Anthony Fellows, Harmony Agriculture & Food Co.

Ready to bring objectivity to visual grading?

Talk to our team, or explore how MEQ can work for you.

LEARN MORE