Melbourne tech firm’s AI that demystifies wagyu beef lands $23m backing

An Australian start-up has raised $23m from New York investors to take its technology that demystifies the centuries-old traditions of raising wagyu beef global and shake up the premium red meat industry.

Publication
The Australian

Date
16.12.2025

Read more

Awards.

  • Kaohsiung, Taiwan (2025)

    MEQ Solutions was named a winner at the Asia Pacific ICT Alliance (APICTA) Awards, taking out the Industrial: Agriculture, Environment & Sustainability category.

    Read more here.

  • MEQ Solutiona has been recognised as a 2025 National iAwards Merit Recipient in the Sustainability & Environmental Solution of the Year category!

    This national recognition is especially meaningful as it follows the incredible calibre of competition from across Australia, with all state winners coming together to compete on a national stage.

    Read more here.

  • We’re proud to share that our MEQ LIVE device has been named the winner of the Sustainability & Environmental category at the 2025 Victorian State iAwards.

    It’s a great recognition of the work our team is doing to help the red meat industry unlock new value through objective, data-led meat quality insights, from breeder to consumer.

    Read more here.

  • An incredible win at the 2024 Endeavour Tech and Manufacturer of the Year awards!

    Read more here.

Media Coverage.

  • JBS Australia adopts national-first beef eating quality technology.

    THE WEEKLY TIMES

    READ

  • JBS gains approval for cold carcase grading camera: what it means for suppliers.

    QUEENSLAND COUNTRY LIFE

    READ

  • Tech driving efficiency across JBS Southern supply chains.

    BEEF CENTRAL

    READ

  • MEQ Camera receives USDA approval in world-first.

    FOOD & DRINK BUSINESS

    READ

  • USDA certification for Aussie agtech firm MEQ.

    FOOD TECHNOLOGY & MANUFACTURING

    READ

  • Why this Melbourne startup backed the cow while everyone else bet against it.

    FORBES AUSTRALIA

    READ

  • Protein-first diets and the opportunity for the red-meat industry.

    FOOD & DRINK BUSINESS

    READ

  • South America's beef industry and its implications for Australia.

    FOOD TECHNOLOGY & MANUFACTURING

    READ

  • MEQ Solutions secures $23m funding to boost global red meat trade.

    CAPITAL BRIEF

    READ

  • MEQ Solutions sizes up $23 million Series A round for AI beef grading platform.

    SMART COMPANY

    READ

  • MEQ lands $23m to redefine how value is created in red-meat trade.

    BEEF CENTRAL

    READ

  • Can AI take the guesswork out of meat? MEQ Solutions raises $15M to find out.

    TECHFUNDINGNEWS

    READ

  • US VC Insight Partners backs $23 million Series A for Melbourne AI beef grading platform.

    STARTUP DAILY

    READ

  • Beef quality grading tech scale-up MEQ Solutions wraps up $23m Series A funding round.

    BUSINESS NEWS AUSTRALIA

    READ

  • Databricks CEO Ali Ghodsi on where AI is most bubbly, and how the company settled on its $134 billion valuation.

    FORTUNE TERM SHEET

    READ